How to Introduce An American Brand To Ghana

Introducing an American brand into Ghana can be challenging, but definitely not as challenging as it was before the Internet became so prevalent. If you are a retailer in Ghana, and want to sell wholesale American brand name clothes in your local shop, I would recommend printing out the web site of the brand and posting it alongside the clothes.

You can also print out pictures that showcase world famous musicians and actors wearing the wholesale apparel that you have in stock.

Another advantage that you have now is that with the ease of international communications, many people in Ghana have relatives and friends in the USA that can confirm the quality and popularity of the brand.

To summarize, if for example you are selling Tahari, Calvin Klein, or Nine West dresses in your boutique in Accra or Kumasi, you would want to print out the web site for Tahari, Nine West, or CK, plus pictures of famous women wearing the elegant fashionable dresses. It would be even better if the pictures were of famous people such as a local celebrity like Jackie Appiah or Okyeame Kwame, since local people would be more impressed, and would feel more of a sense of validation, when seeing pictures of women that they hold in high regard.

Sincerely,

Donny Lowy

718-389-5502

917-913-6093

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